2024-2025 Undergraduate Catalog

Sport Management Major

CIP Code

52.0201

The Sport Management curriculum provides a theoretical and skill-based framework in core business disciplines, functional business skills, and in specific sport-business areas. Focus is on the financial, marketing, media, legal, and ethical dimensions of sport business. The program provides students with opportunities to pursue U.S.-based and international internships.

All Sport Management students must complete the following courses to earn their degree

Sacred Heart University Core Curriculum

College of Business Core Curriculum

AC 221Financial Accounting & Reporting

3

AC 222Managerial Accounting & Control

3

FN 215Financial Management

3

MGT 101Organizational Management

3

MGT 231Legal & Ethical Responsibilities in Business

3

 

MGT 375Operations & Sustainable Supply Chain Management

3

or

BUAN 210Intro to Data Based Decision-Making

3

 

MGT 401Strategic Management

3

MK 201Principles of Marketing

3

Internship Requirements

BU 296Career Development & Readiness

0

SM 390Sport Management Internship

3-9

Other Courses in Major

SM 206Sport Enterprise Management

3

SM 235Sport Law

3

SM 243Sport Finance

3

SM 245Sport Media

3

SM 265Sport Marketing

3

SM 281Sport Venue & Event Management

3

Sport Management Electives

Choose from:

SM 283Sporting Goods Industry

3

SM 299Special Topics in Sport Management

3

SM 305Sport Sponsorship

3

SM 320Sport Sales & Promotion

3

SM 330Sport Analytics

3

SM 382Sport New Media

3

ES 201Foundations in Esports

3

ES 401Capstone in eSports

3

Required Supporting Courses (Some taken as Part of University Core)

MA106 or MA109 or MA110

MA 131Elementary Statistics

3

EC 202Principles of Microeconomics

3

EC 203Principles of Macroeconomics

3

MK270 or CS106