SM 320 Sport Sales & Promotion
Provides a cross-disciplinary approach to a variety of marketing, sales, and promotions issues that confront sport managers. “Sales” encompasses a wide variety of positions, ranging from concessions to season ticket sales. The course will follow a case-study approach and expose students to real-life careers in sports business, as well as introduce students to the world of sport sales and promotion, and will utilize course readings and guest speakers to immerse students in the field.