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2024-2025 Undergraduate Catalog

Strategic Communication Public Relations and Advertising Major

CIP Code

09.0100

The Strategic Communication, Public Relations, and Advertising (SCPRA) major is a blend of theory and practice. SCPRA majors will acquire the knowledge and technical skills to pursue careers in public relations and advertising as well as develop a theoretical, aesthetic, and historical understanding of communication. SCPRA students explore the social impact of communication, which prepares them for the profound ethical and social responsibilities that come with being a professional communicator and engaged citizen. SCPRA majors produce in-depth presentations, campaigns and written work across a variety of multimedia platforms in addition to creating a senior project that showcases both their production skills and critical thinking ability.

Program Requirements

The major in Strategic Communication, Public Relations, & Advertising consists of 51 credit hours - 11 required courses (33 credits) and 18 elective credits:

Elective Course Requirements

Six (6) CMS electives are required. Three (3) of these must be in media production courses and three (3) must be in media history or theory.
Total Credit Hours:18

Production Courses

Choose 3 courses from the below:
CM 171Broadcast News Production I

3
CM 211News Writing & Reporting I

3
CM 221Digital Film & Video Production I

3

CM 222Television Studio Production I

3

CM 223Digital Photography I

3

CM 224Democratic Technologies

3
CM 225Multimedia Field Production

3
CM 228Radio Production: Journalism/Podcasting

3
CM 229Photojournalism

3
CM 230Digital Publications

3
CM 231Introduction to International Field Production

3
CM 232Global Journalism

3
CM 233Global Film and Television

3
CM 234Global Sports Media

3
CM 235Acting for the Camera

3
CM 236Global Advertising and Public Relations

3
CM 241Comics & Animation

3
CM 271TV News Production I

3
CM 272Sports Broadcasting I

3
CM 274Contemporary Sports Broadcasting

3
CM 276Digital Editing

3
CM 277Screenwriting

3
CM 278Broadcast News Reporting

3
CM 280Immersive Media Production

3
CM 300Special Topics in Multimedia Production

3
CM 311News Writing & Reporting II

3
CM 321Advanced Topics in Film & TV Production

3
CM 322TV Studio Production II

3
CM 325Visual FX & Motion Graphics

3
CM 331Topics in Journalism Production

3
CM 358Diverse Health Communication Campaigns

3
CM 371TV News Magazine II

3
CM 372Sports Broadcasting II

3

CM 396Internship

1-6
Total Credit Hours:9

History and Theory Courses

Choose 3 courses from the below:
CM 121History of Film I

3
CM 122History of Film II

3
CM 123History of Film III

3
CM 124History of Broadcasting

3
CM 125History of Journalism

3
CM 128History of Sports Media

3
CM 201Introduction to Film Studies

3
CM 212Media Literacy

3
CM 214Foundations in Health Communication

3
CM 251Studies in Self-Help Books

3
CM 252Sport, Communication & Culture

3
CM 253Digital Culture

3
CM 254Media & Democracy

3
CM 256Magazines & Body Image

3
CM 257Women & Advertising

3
CM 299Special Topics in Communication & Media Studies

3
CM 351Women in Film & Television

3
CM 353National Cinemas

3
CM 354Film & Television Genres

3
CM 355Film & Television Directors

3
CM 357Studies in Advertising and PR

3
Total Credit Hours:9

Required Courses for Major in SCPRA

CM 101Introduction to Media Culture

3
CM 102Introduction to Media Production

3
CM 126History of Advertising & Public Relations

3
CM 227Advertising & PR Writing

3
CM 230Digital Publications

3
CM 257Women & Advertising

3
or
CM 357Studies in Advertising and PR

3
CM 258Social Media Strategy

3
CM 301Advanced Seminar in Communication

3
CM 356Advertising & PR Campaigns

3
CM 397Senior Project I

3

CM 398Senior Project II

3

Total Credit Hours:33

Total Credit Hours: 51