Marketing Major

CIP Code

52.1401

All Marketing students must complete the following courses to earn their degree.

Sacred Heart University Core Curriculum

College of Business Core Curriculum

AC 221	Financial Accounting & Reporting	3
AC 222	Managerial Accounting & Control	3
FN 215	Financial Management	3
MGT 101	Organizational Management	3
MGT 231	Legal & Ethical Responsibilities in Business	3
MGT 375	Operations & Sustainable Supply Chain Management	3
	or
BUAN 210	Intro to Data Based Decision-Making	3
MGT 401	Strategic Management	3
MK 201	Principles of Marketing	3

Internship Requirements

BU 296	Career Development & Readiness	0
MK 390	Marketing Internship	3-9

Other Courses in Major

MK 270	Customer Insights Using Technology	3
MK 320	Consumer Behavior	3
MK 362	Marketing Research	3
MK 425	International Marketing	3
MK 430	Marketing Management	3

Required Supporting Courses (Taken as Part of University Core)

MA 106	College Algebra	3
	or
MA 109	Algebra for Business and Sciences	3
	or
MA 110	Business Calculus	3
MA 131	Elementary Statistics	3
EC 202	Principles of Microeconomics	3
EC 203	Principles of Macroeconomics	3

An additional 6 credits of marketing electives are required. Three credits from marketing electives may be applied toward a minor in digital advertising, fashion marketing and merchandising, or sport marketing if the student chooses to pursue a minor. Minors are encouraged, but not required, for students majoring in Marketing.

Additional electives necessary to complete degree requirements.