2024-2025 Undergraduate Catalog

Fashion Marketing and Merchandising Minor

The Minor in Fashion Marketing & Merchandising is an excellent addition for students who have an interest in the exciting world of fashion, including marketing, branding & promotions, retailing, merchandising and related industries. FMM350 Fashion Brand Marketing is also offered as a short course to Milan every other year. Our students have completed internships and secured positions in nearly 200 companies in the fashion industry. This minor pairs well with majors such as Advertising, Accounting, Finance, Marketing, and Management.

The minor in Fashion Marketing and Merchandising requires the completion of 15 credits.

Required Courses

FMM 211Material Culture in History

3

FMM 240Fashion Marketing

3

FMM 350Fashion Brand Marketing

3

FMM 360Marketing Integration: Textile/Fashion

3

MK 310Retailing & Merchandising

3