2023-2024 Undergraduate Catalog

Fashion Marketing and Merchandising Major

CIP Code

52.1902

All Fashion Marketing and Merchandising students must complete the following courses to earn their degree

Sacred Heart University Core Curriculum (30–32 credits)

College of Business Core Curriculum (24 credits)

MGT 101Organizational Management

3

MK 201Principles of Marketing

3

AC 221Financial Accounting & Reporting

3

AC 222Managerial Accounting & Control

3

FN 215Financial Management

3

MGT 231Legal & Ethical Responsibilities in Business

3

MGT 375Operations & Sustainable Supply Chain Management

3

MGT 401Strategic Management

3

Internship Requirements (3 - 9 Credits)

BU 296Career Development & Readiness

0

EC 390Internship

3-9

Required and Elective Courses in The Fashion Marketing & Merchandising Major (21 Credits)

FMM 211Material Culture in History

3

FMM 240Fashion Marketing

3

FMM 345Fashion Buying

3

FMM 350Fashion Brand Marketing

3

FMM 360Marketing Integration: Textile/Fashion

3

MK 310Retailing & Merchandising

3

or

MK 335Digital Advertising

3

Fashion Marketing and Merchandising Elective

Fashion Marketing and Merchandising Elective

Required Supporting Courses (12 credits)

MA 106College Algebra

3

or

MA 109Algebra for Business and Sciences

3

or

MA 110Business Calculus

3

 

MA 131Elementary Statistics

3

EC 202Principles of Microeconomics

3

EC 203Principles of Macroeconomics

3