Investigates the components of the marketing mix. A managerial approach is employed and case studies supplement each area of exploration. Topics include customer behavior, product policy, channels of distribution, advertising and promotion, price policy, marketing programs, and the legal aspects of marketing.
A prerequisite to MK 205, MK 237, MK 238, MK 240, MK 270, MK 299, MK 310, MK 320, MK 334, MK 335, MK 336, MK 350, MK 360, MK 362, MK 390, MK 399, MK 425, and MK 430; SM 265