2023-2024 Undergraduate Catalog

SM 265 Sport Marketing

Analyzes how marketing, promotion, and public relations principles apply to the sport industry. Explores issues in marketing of the sport enterprise, sport-related events and venues, and products and services. Focus is on the marketing of sport as a product and on the marketing of non-sport products and services using sport as a promotional tool. Addresses unique challenges and limitations as well as new trends in sport marketing. 

A prerequisite to SM 305 and SM 382

Credits

3

Prerequisite

SM 206 Sport Enterprise Management and MK 201 Principles of Marketing