2023-2024 Undergraduate Catalog

SM 382 Sport New Media

Examines the relationship between new media and the sport industry, including broadband, wireless, mobile technologies, sport websites, streaming video, audio, iTV, podcasting, e-commerce, and online marketing. Focus is on the relationship of new media to current trends in sport marketing, sponsorship, broadcasting, UGC, CRM, etc. Emphasizes developing critical new media-related skills, including webpage design.

Credits

3

Prerequisite

SM 265 Sport Marketing and IS 272 Dynamics of Information Technology; Recommended: SM 245 Sport Media