2023-2024 Undergraduate Catalog

FMM 360 Marketing Integration: Textile/Fashion

This course encompasses the processes involved in global supply chain management and integration from a raw material base to finished apparel. By understanding the building blocks of fiber, yarn, weaving, knitting and color penetration systems, the student will understand what is essential in making decisions concerning aesthetics, cost, care and wearability of fashion apparel. This course is essential for any student who wishes to enter and manage in the fields of apparel merchandising, marketing retailing, and design.