Digital Marketing Certificate

CIP Code

52.1401

The graduate digital marketing certificate program is designed to serve the needs of students who hope to obtain advanced training in digital marketing. This certificate, taught by an expert team of industry professionals, will provide you with a solid foundation—from providing a solid grasp of the core concepts and tools of digital marketing management to evaluating digital marketing strategies—and combines it with practical real-world experience. In this certificate, you will dive into market analysis and analytics, while also covering the fundamental marketing concepts.

(12 credits)

Required Courses

MK 661	Marketing Management	3
MK 670	Intro to Digital Marketing	3
MK 671	Marketing Analytics	3
MK 680	Applied Topics in Digital Marketing	3

MK 661: For students with substantial work experience in marketing, an additional MK 680 course may be substituted for MK 661 with the consent of the program director.