2023-2024 Graduate Catalog

MK 680 Applied Topics in Digital Marketing

This course explores in-depth coverage of one digital marketing topic from an applied perspective. The topic is examined from a company's point of view with multiple examples from industry. Students work hands-on to learn what practitioners do within the topic on a day-to-day basis. Topics rotate throughout trimesters.

Credits

3

Prerequisite

MK 661 Marketing Management