Part IV of this series culminates with emphasis on professionalism and the design of a professional and comprehensive business proposal. You will learn about market analysis, operations planning, and finance. You will learn how to identify, analyze, and how to advocate for a new service and/or program opportunity. You will integrate all new learning in the creation of professional business/program plan and the marketing of your plan. This course also explores the attributes of professionalism in occupational therapy – professional communications, professional ethics, socialization into the profession, the credentialing process, continued competence, professional behaviors, and life-long professional engagement.