2024-2025 Graduate Catalog

Marketing Analytics Certificate

Ideal for busy professionals who wish to utilize data and data visualization to make informed marketing decisions.

Learn to utilize big data to conduct marketing research, particularly analytical tools to analyze relevant data to improve sales, margins and advertising effectiveness.

Students who successfully complete this certificate program and are admitted into Sacred Heart University's Master of Science in business analytics (MSBA) program will be able to use all of the coursework in fulfillment of their degree requirements.

Degree-Requirements

Requirements List

BUAN 651Introduction to Data & Programming

3

BUAN 655Database Management

3

BUAN 665Data Visualization

3

CS 650Big Data Analytics

3

MK 662Analysis of Consumer Decisions

3

MK 671Marketing Analytics

3

MK 672Intro to Big Data Marketing

3