DBF 905 AI in Business Research
Traditional and generative Artificial Intelligence models are overviewed along with their role in business research. The course provides a coherent perspective on various computational models of learning, reasoning, formulation of business strategy and decision-making. A particular focus is on causal inference, formal logic and probabilistic decision-making with research applications. Modern AI models are applied to marketing strategies, accounting analyses and predictions of financial market trends. Ethical dimensions of AI and Machine Learning are extensively discussed.