2024-2025 Graduate Catalog

BUAN 685 Business Strategy and Analytics

This course explores the strategic role of analytics and business intelligence in an organization. Students will learn to evaluate the strategic environment of an organization, use strategic models to formulate a strategy and the implementation of that strategy. The course will then emphasize the interplay between analytics and strategic considerations in an organization. Students will learn the practical application of analytics to formulate an organization’s strategy and reversely the influence of the organization’s strategy to nature of the analytics within the organization.

Credits

3