BUAN 680 Pricing and Revenue Analytics
Pricing and revenue analytics is a set of practices and tools that firms use to optimize product & service choices, pricing, and promotion strategies. Students will be able to identify and develop opportunities for revenue optimization in different business contexts including the retail, telecommunications, entertainment, financial services, health care, manufacturing, among others. Adoption of these modeling techniques in the on-line advertising, online retailing, and online markets will also be discussed.