2019-2020 Undergraduate Catalog

CM 258 Social Media & Viral Campaigns

Social media has altered how we communicate with each other. This course is comprised of four modules that will allow students to have an overall understanding of social media in our everyday lives. In the first module, students will explore how social media has impacted culture as a whole, while in the second module, students will interrogate the role of social media in the construction of personal and professional identity. In the third module, students will analyze corporate and non-profit uses of social media tools and tactics, and in the fourth and final module, students will execute their own social media campaign in order to demonstrate their knowledge of the course concepts. Throughout the course students will be asked to consider the ethical dilemmas put forth by social media technologies and the people that use them.